Categories: Mobile

LG: The Nexus 4’s poor release isn’t our fault, Google completely underestimated demand

Just over month after Google blamed LG for the massive Nexus 4 shipping delays LG has fired back, saying that it’s all Google’s fault (but they’re still friends).

Speaking to French website challenges.fr (and picked up by Cnet) LG’s Director of Mobile Communication in France, Cathy Robin, said that Google completely underestimated the demand for the Nexus 4 and because of this LG has been struggling to keep up with demand.

According to Robin, Google estimated that demand for the smartphone would be similar to that of the previous Nexus phones, so the initial production of the Nexus 4 was set at these levels.  But, as many of us painfully know, demand for the uber-cheap high-end smartphone was far higher than this.  In fact demand for the phone in Germany and the UK was over 10 times what Google had anticipated.

Robin is careful not to “throw stones” at Google over the mess, she says that both companies are working well together but she has some bad news for anyone looking to get their hands on a Nexus 4 soon.

In the interview Robin reveals that it will take six weeks for LG to increase production of the phone to keep up with demand.  This means that production of the phone will only ratchet up from mid-February – some three months after the phone initially went on sale.

Last month Google’s UK and Ireland Managing Director, Dan Cobley, issued an “unreserved apology” for the Nexus 4’s “unacceptable delays.”  Writing on his personal Google+ account Cobley said that shipments from LG were “scarce and erratic” and that both companies had done a poor job of communicating issues with the device’s shipment.

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

Recent Posts

OpenFi Raises £500,000 to Enhance AI-Powered Lead Generation and Customer Engagement

Conversational AI platform OpenFi has raised £500,000 in pre-seed funding round. Led by Bijan Morvaridi with additional…

2 days ago

Innovative ventures set to be formed in 54 hours during the 27th Seville Edition of Techstars Startup Weekend

Spain is an enduringly popular destination thanks to its culinary offerings, beautiful scenery and world-famous…

2 days ago

How can small-scale solar systems reduce e-waste and support communities?

Most people don’t know that behind huge renewable energy projects lies a hidden cost—e-waste from…

2 days ago

IARPA seeks methods to assess foreign malign influence, not intended for use on US population

The R&D funding arm of the US spy community, IARPA, is looking for "information on…

2 days ago

Why the cleaning industry needs to solve its plastic problem

Our plastic problem is not going away. Despite years of environmental initiatives, we still produce…

3 days ago

With pet market projecting to grow to $500 billion, Dosty looks to become industry’s super app

Sometimes pets can be a mystery to their parents. What do they feel, what symptoms…

3 days ago