Categories: Technology

Meet the new Windows logo that’s not a flag

Microsoft has unveiled the new Windows 8 logo. It moves aways from the accustomed four-colour flag to a cleaner, more window-like logo – which happens to look a lot like a Nordic Cross flag!

According to Microsoft, the new Windows 8 logo will help better reflect their Metro-style design principals, while reconnecting with “some of the powerful characteristics of previous incarnations”.

The original Windows 1.0 logo did resemble that of an actual window but evolved into a more flag-like symbol from Windows 3.1 onwards. Now, Microsoft want to “return it to its original meaning” and bring Windows “back to its roots”.

The new logo carries Microsoft’s Metro principals, a typography-based design language influenced heavily by Swiss graphic design, and is described as “authentically digital”. It has perspective that adds a slight sense of motion, which apparently aligns it with the “fast and fluid style you’ll find throughout Windows 8”.

The single Windows 8 logo that has been released is blue in colour, but this is variable and will change in hue to reflect personal user theme settings. Microsoft Windows 8 is expected to be released before the end of the year, possibly in October.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

OpenFi Raises £500,000 to Enhance AI-Powered Lead Generation and Customer Engagement

Conversational AI platform OpenFi has raised £500,000 in pre-seed funding round. Led by Bijan Morvaridi with additional…

2 days ago

Innovative ventures set to be formed in 54 hours during the 27th Seville Edition of Techstars Startup Weekend

Spain is an enduringly popular destination thanks to its culinary offerings, beautiful scenery and world-famous…

2 days ago

How can small-scale solar systems reduce e-waste and support communities?

Most people don’t know that behind huge renewable energy projects lies a hidden cost—e-waste from…

2 days ago

IARPA seeks methods to assess foreign malign influence, not intended for use on US population

The R&D funding arm of the US spy community, IARPA, is looking for "information on…

2 days ago

Why the cleaning industry needs to solve its plastic problem

Our plastic problem is not going away. Despite years of environmental initiatives, we still produce…

2 days ago

With pet market projecting to grow to $500 billion, Dosty looks to become industry’s super app

Sometimes pets can be a mystery to their parents. What do they feel, what symptoms…

3 days ago