Bing and Twitter renew search partnership, hint at “bigger and better” things

September 7, 2011


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Update: Microsoft has confirmed that they have renewed their partnership with Twitter. The use of the words “bigger and better things” do still hint at something beyond tweets appearing in Bing’s search results. We’ll have to wait and see.

It appears that Twitter and Bing may be working on extending their search partnership agreement, or perhaps further integrating Twitter into other Bing or Microsoft services, as a clearly scripted conversation between the two companies unfolded on Twitter moments ago.

Bing has been integrating Twitter feed data into its search results since late 2009. That deal was supposed to expire later this year, so maybe these tweets are just affirmation of their continued partnership?

The conversation may also be seen as a jibe aimed directly at Google, who in July of this year decided not to renew their partnership with Twitter. Google are opting to integrate Google+ results instead.

There was some speculation during the summer that Microsoft would also axe their agreement with Twitter as they were unhappy with some of Twitter’s demands. These included giving Twitter more control over how tweets would be displayed among Bing’s search results, more links back to Twitter’s site and a larger percentage of revenue from ads that appeared next to tweets.

The full conversation reads,


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Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.


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