Google may open retail store on Dublin campus

February 9, 2012


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Google Docks building on Dublin's Barrow Street

Google Docks building on Dublin's Barrow Street

Google may open a retail store at its European headquarters in Dublin, according to a planning application approved by Dublin City Council last month. In September last year, Google opened its first public retail store within a branch of Currys and PC World in London.

The planning application includes a 1,323 sq.ft. retail unit located inside Google’s newly developed and newly renamed Google Docks building – formerly the Montevetro building – on their Barrow Street campus. The store would be open to the general public and would sell unspecified Google merchandise.

Last September, Google opened its first retail outlet, Chromezone, within a branch of Currys and PC World in London, selling Chromebooks and related accessories. Google’s speculated Dublin store would likely sell Chromebooks too, but also wider Google merchandise like Google-branded mugs, stationary and wearables.

Google’s Motorola Mobility bid will likely be approved next week, so it’s possible any Google retail store would begin to sell mobile products resulting from this deal.

Google also has a merchandise store at its headquarters in California, but this isn’t open to the public. In Australia, Android fans have been treated with an experimental themed store appropriately named Androidland.

While planning permission for the retail store in Dublin has been approved, Google assure us that “no final decision has been taken”. Results from Google’s physical store experimentation, with both Androidland in Melbourne and Chromezone in London, may ultimately determine if their Dublin store plans will go ahead.


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Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.


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