Businesses can never deny the benefits of having a website. One thing’s for sure, it’s one of the best ways for these businesses to seek out opportunities and generate conversions. Still, getting more traffic remains one of the most important challenges business owners will have to handle.
While keyword strategies and relevant content are two of the best ways to getting a higher traffic volume, you will still need to generate inbound links to drive your numbers further. It’s a tedious and time-consuming task, but white hat link-building activities enable you to secure qualified visitors who are bound to make a conversion on your site.
Spamming comment sections of authority sites and other illicit link-building methods are not advisable. No doubt, there are other safer ways to increase site traffic. Here’s a few of them:
1) Conduct guest posting
Contributing content to authority sites is essentially one of the best ways to improving your digital branding and marketing efforts. Other benefits of the strategy include the opportunity to build closer audience ties and improve your position as an industry thought leader.
But probably the best reason companies write blogs for other sites is the fact that it allows them to generate qualified traffic from other sources. If done the right way, you can effectively convert impressions into actual sales.
This would require creating content that reflects your business while complying with the authority site’s rules for posting. For this, you should consider hiring an SEO company to write engaging content rich with backlinks. Ever since it was founded, Loganix guest posts for a number of clients that aim to drive traffic and conversions. The company maintains a network of contributors and authority sites that are guaranteed to give your business maximum online exposure.
2) Ask for reviews
Positive experiences from previous clients is a good thing when you’re driving to get more customers and close more sales. For sure, good client feedback enables you to reinforce your brand’s reputation, giving it more credibility that’s bound to generate more visits to your site.
The best way to go about this is to ask existing clients if they can spare some time to write a review about your business on a number of platforms. Have them include a backlink at the end of their review.
In return, you can provide them with coupons and other rewards. Not only does this make for great CRM, it also gives you an opportunity to improve your traffic numbers. This increases your chances of getting more sales conversions.
3) Produce videos
Not only are videos a good way to engage your audience, they also offer you a great deal of leverage when it comes to generating qualified traffic.
For this, you will need to make sure you produce video content that’s educational. A good rule of thumb here is to create “How To” instructional videos. For example, if your business offers interior design services, you can create videos featuring your tips for choosing the best decorations for a living room. Provide a link in the description to the video, as well as on the video itself as an annotation.