Vodafone creates painstaking stop-motion thank you message with 6,000 SIM cards

June 25, 2012


facebook icon facebook icon

When Vodafone Ireland wanted to say thank you to their growing number of social media followers they decided to do it in style, by producing this insanely detailed stop-motion animation.

Vodafone says thanks for 100k Facebook likes

It took a team of over seven people working with 6,250 individual SIM cards some 25 hours to complete.  Clocking in with a total of 360 frames, at 12 frames a second, the 2 minute 35 second video was created to celebrate the company passing 100,000 fans on Facebook and 20,000 followers on Twitter.

Oh, and did we mention it was produced on one of the coldest days of the year.

Here’s some behind the scenes footage of how they put it all together.

The video was the subject of a competition – with two Samsung Galaxy SIII’s, a Samsung Note, an Xbox and €1,000 in credit up for takes – which asked Vodafone’s fans to guess how many SIM cards were used during the video’s production.

Vodafone Ireland is on a bit of a high this year, having won three 2012 Social Media Awards – including the Grand Prize; Customer care using social media (Integrated) prize; and, quite appropriately, prize for Best Video/Video campaign (Non-broadcast).


facebook icon facebook icon

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.


Sociable's Podcast