Google+ gets a share button

April 25, 2012


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Google+ has just rolled-out a dedicated embeddable share button that Google hopes will encourage users to post more content to its developing social layer.

While sharing of content to Google+ is currently possible via the now established +1 button, a dedicated share button makes this process quicker and easier, and removes some of the ambiguity and uncertainty that still surrounds the +1 button.

So with the current +1 button, a user is shown an optional share bubble after +1’ing a page (try it on this post!). The new share button does away with the need to first +1 a page before being able to share it directly to Google+.

Google+'s new Share button in action

On a practical note the text ‘Share’ is a far greater call to action than ‘+1′ and brings the button more on par with those offered by Facebook and Twitter. We wouldn’t be surprised if the Share button replaces the current +1 button, at least on publishers’ websites.

Expect the Google+ Share button to make its way onto our share column soon.


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Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.


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