In the run up to Christmas The Sociable will be looking at the best technology deals and gadgets available in Ireland.
Fancy a new camera for Christmas or perhaps something with HD in it? Well Sony want to tempt you with up to 21% off the retail price of their electronics.
In an effort to claw back some of the ground they have lost to Apple and Android, Sony are offering VAT back on a range of their latest products.
You might have seen the ads on UK TV but this offer is also running in Ireland.
Sony is offering TVs, Blu-ray players, home theatre & audio equipment, cameras, camcorders and accessories, VAIO laptops and Sony Readers, you can find more on the Sony website here.
But, be warned, the offer is only open in some stores – you can see a full list of stores here (PDF 164KB). You also have to pay full price and then apply to get your VAT back.